BRAND CONSISTENCY
Brand consistency is critical for
every business, regardless of size,
customer, or location. The power
and professionalism of your social
media presence, website, and
design elements are essential in
building a loyal customer base.
Proper branding can have a huge
impact on your goals:
• Companies with strong,
consistent branding see a 23%
increase in average revenue.
• Businesses with consistent
branding are 3 to 4 times more
likely to have strong brand
visibility.
• 64% of consumers purchase
products after watching a
branded social media video.
But a missing piece of the puzzle,
like a bad website, can work
against you.
For example:
• 38% of users will stop
interacting with a website if the
layout is unattractive.
• 39% will ditch your website if
images won’t load or a page
takes too long to load.
BRANDING IN SOCIAL MEDIA DESIGN
Use your branding elements
on all of your social media
accounts, too. These elements let
customers know that wherever
they encounter you, they’re going
to get the same quality content.
Look to our Social Media Design
Pros for some creative ways to
build that consistency.
STAY RELEVANT
Business success in the digital age isn’t just about a great service or product – it’s about engaging existing and potential customers in ways that inspire them, fit into their lifestyle, and capture their attention on the platforms they’re already using. To do this, you need to constantly refresh your content, advertise using short, engaging videos, and ensure your website and app have seamless UI and UX.
REFRESHING YOUR COTENT
Modern customers have short attention spans and high expectations. They want to hear from you often, but they don’t want your content to take up too much time.
• To combat the demand, 55% of marketers say blog creation is their number one priority.
• 55% of visitors spend 15 seconds or less reading blog content, so make sure every post is fresh, relevant, and scrollable.
• Small businesses with active blogs see 126% more lead growth than competitors who don’t.
CREATING SHORT AND ENGAGING VIDEOS
Short, engaging videos have become the preferred way to advertise, compared to more traditional ad formats. These videos still serve the same function as an ad, but they’re cheaper to produce and offer a more authentic way to tell your brand story. Not to mention, video is a huge part of most customers’ lives.
• The average adult spends close to 6 hours watching video every day.
• More than 1 billion hours of video are viewed on YouTube per day.
• And short, engaging videos break through the noise when traditional ads can’t: more than 615 million devices worldwide use traditional ad blocking software.
SOCIAL MEDIA MARKETING
Social media remains one of the most dynamic and cost-effective ways to reach your target customer. • Social media platforms are an essential part of your customers’ lives: 1.37 billion people actively use Facebook every day. 51% of Instagram users access the app daily, and 35% use it multiple times in a given day.
• Social media drives traffic – Pinterest drives 25% of all retail website referral traffic.
• 30% of consumers will only buy from a brand if it has a social media presence.
USE PROFESSIONAL INFLUENCERS
When it comes to influencing, businesses tend to focus on celebrities or influencers with large reaches. However, your objective is not to reach as many people as possible but to build trust within your specific niche. This means finding professional influencers or micro-influencers who exist within your niche and leveraging their power to engage with others in a specific community. Our influencer marketing freelancers can help you build a new fanbase.
GOOD LUCK
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